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How to Use Twitter for Recruitment

Twitter may be an overhyped pseudo-chatroom, but it does have some amazing uses. Twitter allows you to get real time news results instantly, follow those you look up to, get updates on the latest changes in technology, and it can help you with the recruitment process. Using Twitter for recruitment can be time consuming in [...]

Twitter may be an overhyped pseudo-chatroom, but it does have some amazing uses. Twitter allows you to get real time news results instantly, follow those you look up to, get updates on the latest changes in technology, and it can help you with the recruitment process.

Using Twitter for recruitment can be time consuming in the beginning, but the payoffs can be fairly remarkable. The idea is to use your Twitter account to generate interest in your company and update followers on new products, sales, services, etc. Once you have developed enough followers, Twitter becomes a great recruitment tool for receiving CVs from potential employees.

The Twitter Recruitment Process

  • Generate Followers

How you generate followers has a lot to do with the state of your business. Companies that are well known in Australia often generate followers on their own, simply by advertising their Twitter account on their website and giving users a reason to follow (such as coupons, information on the company, or using it as a customer support tool) will gather followers on their own.

Companies that are less well known may need to take a more proactive approach. Following people that mention your services will often result in a user “following back,” and Tweeting about things of interest using appropriate hashtags, among other things, will also help encourage new followers.

  • Be Friendly

Companies should also reach out to others, rather than use their Twitter account as a conversation tool. The more you humanize the business, the more people will see your company as an attractive location. This can help with marketing as well, as people may be more willing to use your products or services if they believe you are a reputable and friendly company.

  • Advertise Jobs

Finally, once you’ve developed that Twitter reputation, you can use it to advertise open positions and collect CVs from potential employees. You can list the open position with appropriate hashtags in order to get the most applicants from not only your followers, but also the Twitter public. You can even address the open job to Twitter accounts that retweet open positions to their own followers. Your followers and those that see the site will also retweet the job to their friends that may be unemployed, giving the position further exposure.

It’s even possible to find potential new employees with Twitter, paying attention to those that seem to have expertise in what you need and are looking for work. As long as you have developed a Twitter account and it receives enough attention to get any open position noticed, you have the potential to use it to find new applicants and the next great employee.

Twitter as a Recruitment Tool

In order to find the next great employee, you need to find worthy applicants. Twitter is yet another tool you can use to recruit new employees in Australia, which is why we at Recruit Shop have integrated Twitter and other social media into our own recruitment processes.

Visit Recruit Shop for info on their Twitter for Recruitment product and help getting started Tweeting today!