$$$ocial Media

LinkedIn = CashedUp, according to Forbes

Financial reports from LinkedIn last week showed that the corporate social networking sector is growing, and quickly. Year to year figures showed 105% growth in LinkedIn’s quarterly earnings, to US$167.7 Million. Not shabby in the slightest. But from a Recruitment Marketing point of view, the leap was even more apparent, with these revenues increasing by [...]

Financial reports from LinkedIn last week showed that the corporate social networking sector is growing, and quickly. Year to year figures showed 105% growth in LinkedIn’s quarterly earnings, to US$167.7 Million. Not shabby in the slightest.

But from a Recruitment Marketing point of view, the leap was even more apparent, with these revenues increasing by 136% to US$89.9 Million. Forbes Magazine claims this makes LinkedIn “the fastest growing public provider of corporate recruiting solutions.”

The Forbes report makes for an interesting read. However it does seem to be a little dramatic when examining what the effect of a rising LinkedIn means for the total recruitment market: “LinkedIn is disrupting the market for job boards, advertisers, recruitment service firms, and recruitment software companies.”

Do you think LinkedIn is rewriting the recruiter’s rulebook? Or is it just an additional way for the same recruiters and companies to source candidates?

http://www.forbes.com/sites/joshbersin/2012/02/12/linkedin-is-disrupting-the-corporate-recruiting-market/