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[Guide] Top 10 Tips: Writing a Job Ad #10 – #6

We all know how challenging it can be to properly advertise a job. There are any number of obstacles that can turn what should a simple task into a minefield (selecting your media, negotiating start dates, interfering managers), and by the time you get the ad out there, it can often tell readers more about [...]

We all know how challenging it can be to properly advertise a job. There are any number of obstacles that can turn what should a simple task into a minefield (selecting your media, negotiating start dates, interfering managers), and by the time you get the ad out there, it can often tell readers more about your organisation’s internal processes than it does the job.

Anyone can just put an ad out there, but in this competitive market, what can you do to make sure you’re attracting the right people to your role? Today & tomorrow, we’ll count down the Top 10 Tips for making sure your job ad does what it’s supposed to do:

 

10. The team environment a new employee will be joining is often overlooked as an important part of a job, but increasingly jobseeker surveys show it is a genuine factor in deciding whether to take a job. Details like the size of the immediate team, who they report to and who they’ll be responsible for can help flesh out the details for applicants.

9. Be clear with what qualifications your applicants need. Too often we see employers note that “applicants require a relevant qualification” without giving any specifics. While the intention is often to not exclude anyone, more often the effect is to dissuade suitable people from applying, because they’re not sure they are a match. At least list a few suitable areas of qualifications, to give applicants a bit of context.

8. Use language to explain the role, not to make you sound important. Too often Positions Descriptions fall over themselves to sound official, but to many candidates, it comes across as bureaucratic, pompous or difficult to decipher. Don’t be afraid to use the sort of language you’d speak in, while in a professional environment.

7. Benefits, benefits, benefits. Many employers feel that they’ve got the job, and it’s up to the applicants to beg them for it. In this tight job market, when it’s the high quality candidates who have the choice of what they want to apply for, this attitude will leave you behind your competitors. You need to tell people what makes your company the one they want to work for, and don’t be afraid of giving them details.

6. Make sure that the main aim and the duties of the job are clear. Want to avoid setting unreasonable expectations or attracting applicants without the right skills? Explain what the person will be doing with their time, day-to-day. This doesn’t mean you need to drag out every last detail over a couple of pages. It just means that by reading a short description, an outsider who’s never done the role will have an appropriate idea of what the role entails.

 

The Top 5 Tips will appear on RecruitmentMarketing.com.au tomorrow.