Desperate commuter realises: "If I just lived and worked on the train, I could really cut down on my travel time in the morning..."

Communicate on the commute

UK job board Jobsite started an innovative marketing campaign yesterday to commuters, advertising on over 3 million train tickets. According to Recruiter.co.uk, the novel approach featuring advertising on the back of commuter tickets will reach: an equal male/female audience split; 77% of commuters will be in the ABC1 demographic; 67% are working full time and [...]

UK job board Jobsite started an innovative marketing campaign yesterday to commuters, advertising on over 3 million train tickets.

According to Recruiter.co.uk, the novel approach featuring advertising on the back of commuter tickets will reach:

  • an equal male/female audience split;
  • 77% of commuters will be in the ABC1 demographic;
  • 67% are working full time and a further 6% part time;
  • 66% will be aged 25-54; and
  • 63% will be travelling for work.

It’s the final figure that makes this branding exercise so interesting, as Jobsite makes a direct play for the attention of an audience on their way to and from work, with time to spare, and mobile devices on hand.

The ticket branding exercise comes off the back of a particularly strong TV advertising push in January, as Jobsite makes a strong play to increase its share of the job board market against other major players like TotalJobs and Monster.