socialmedia

9 Ways to Measure Your Brand’s Social Media Health

Thanks to the variety of social media marketing tools available today, there is a nearly endless stream of data available to marketers. That could make it tough to determine what metrics actually matter for your campaign or brand and why. Here are nine key performance indicators and explanations for why they might matter to your [...]

Thanks to the variety of social media marketing tools available today, there is a nearly endless stream of data available to marketers. That could make it tough to determine what metrics actually matter for your campaign or brand and why.

Here are nine key performance indicators and explanations for why they might matter to your brand.

1. Share of Voice: The number of mentions of your brand versus competing brands on the social web.

Why You Should Care: Your Share of Voice can be a good indicator of the consumer awareness of your brand as compared to your competitive set. It essentially shows how much of the social conversation your brand has earned or is currently earning.

2. Brand Volume: The total number of brand mentions over a given period of time.

Why You Should Care: If this number isn’t growing, your campaign probably isn’t working. Tracking brand volume week-over-week and month-over-month can be a good way to measure the overall health of your social presence.

To continue reading, please visit http://mashable.com/2012/06/11/social-media-brand-data/