linkedin

How Recruiters Should NOT Run LinkedIn Groups

I was invited to join a LinkedIn group the other day. Well actually I probably get invited to join a LinkedIn group every day but this one stood out. I am not going to name the group or the recruitment company that started it, I’ll simply mention what lessons we can all learn here. In [...]

I was invited to join a LinkedIn group the other day. Well actually I probably get invited to join a LinkedIn group every day but this one stood out. I am not going to name the group or the recruitment company that started it, I’ll simply mention what lessons we can all learn here. In a world with 1.3 million LinkedIn groups you can’t afford to waste time on doing things wrong.

Here’s how NOT to run a LinkedIn group:

  • The name of the group was the same as the recruitment agency. Unless you are Apple or Google it’s going to be hard to build a community around your brand on LinkedIn, very few people will want to join a group that carries a name like Mickey Mouse Recruitment. Ideally you’d want to build the group around a topic, such as HR, Marketing or Healthcare. This is going to interest professionals in that field, ‘Joe Bloggs Staffing’ is not.
  • There were 4 posts in the group, all by the group manager and all about current vacancies that the recruitment agency are working on. So no content about the market, people or news. No real discussions between peers. Not even a question for anyone – just a direct sales channel in other words. A soon as I saw this I knew this would be another tumbleweed LinkedIn group set up by a recruiter.

Read the rest of the article on http://theundercoverrecruiter.com/how-recruiters-should-not-run-linkedin-groups