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Unconventional Job Titles: Have They Gone Too Far?

A job title can be important and necessary to both company and employee, but it seems to that in recent years many companies have gone too far. Some titles are overblown, nonsensical, too clever for their own good, or just plain silly. At Subway, the people behind the counter are sandwich artists (it’s even a [...]

A job title can be important and necessary to both company and employee, but it seems to that in recent years many companies have gone too far. Some titles are overblown, nonsensical, too clever for their own good, or just plain silly.

At Subway, the people behind the counter are sandwich artists (it’s even a registered trademark). Do you think they — or their customers — really see themselves that way?

Some of these titles are useful as external (marketing) tools and some as internal (cultural) differentiators or morale boosters. But are they effective in those capacities if people don’t get them or find them to be incongruous or worse?

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