Make it go away.

Digital ads & popups – when will they come to life and conquer the world?

Thanks to the internet, advertisers have never had more platforms to reach their potentials clients than now. However, consumers generally agree that being confronted with covert online advertisements where you don’t expect them is one of the modern world’s most tedious phenomenons. Not only is it annoying, but increasingly, hidden ads and links contain security [...]

Thanks to the internet, advertisers have never had more platforms to reach their potentials clients than now. However, consumers generally agree that being confronted with covert online advertisements where you don’t expect them is one of the modern world’s most tedious phenomenons.

Not only is it annoying, but increasingly, hidden ads and links contain security and privacy threats – and with advertisers getting more savvy in the mobile technology market, the threats are growing.

This week, America’s Department of Commerce is meeting to discuss the privacy concerns of covert commercials. The flow-on effect from this conference will affect, amongst others, Australian advertising company LeadBolt, which has been identified as one of the Top 10 businesses using “agressive” monetising strategies.

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http://www.economist.com/node/21558272