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8 Ways to Optimize Your Company Careers Site

Research tells us that employee referrals (underpinned somewhat by social networks) followed by job boards are the two most popular sources of hire by some distance, according to theCareerXRoads Survey – and, quite rightly, I have devoted a lot of my editorial time to talking about how recruiters can make best use of these two channels. [...]

Research tells us that employee referrals (underpinned somewhat by social networks) followed by job boards are the two most popular sources of hire by some distance, according to theCareerXRoads Survey – and, quite rightly, I have devoted a lot of my editorial time to talking about how recruiters can make best use of these two channels.

But, they are not the only two ways to hire, and in fact the CareerXRoads Survey tells us that the third most effective recruitment channel, used by 10% of employers to successfully source candidates, is thecompany career site. However, even though the careers site may not be the main source of hire, it is still pivotal to attracting talent, as demonstrated by the recent PotentialPark survey which found that the corporate career site is still the major hub for all off and on-line activity for candidates.

Even though career sites are not the most influential recruitment channel, they still have a key role to play in candidate attraction and employers should be careful not to neglect them and should still be working to maximize the effectiveness and appeal of their careers sites. And below, I have set out some tips to help employers to do this.

1. Ensure Career Site is Just One Click From The Home Page

A report from Taleo found that 73% of Fortune 500 companies have their career sections, just one click away from the home page – and this was regarded as a best practice. So, why not emulate the best here and ensure that you have a prominently positioned link to the careers section on your homepage? This will make it easy for active or passive job seekers to learn more about opportunities in your business.

Also, why not place more links and banners to your careers section in other high trafficked pages of the site, such as product pages, to drive incremental traffic to your career sites?

2. Install a Job Search On Your Careers Page

Assuming that you have more jobs than you can comfortably fit on a page, ensure that you make your career sites searchable as this is the easiest way for candidates to find jobs – and this will increase the chances of your vacancy being found by suitable candidates.

3. Build relevant and attractive job descriptions for all roles

You need to ensure that you prepare high quality and engaging job descriptions which not only talk about the job and personal requirements, but which also talk about…

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