Rachel Anderson



9 Ways to Measure Your Brand’s Social Media Health

Thanks to the variety of social media marketing tools available today, there is a nearly endless stream of data available to marketers. That could make it tough to determine what metrics actually matter for your campaign or brand and why. Here are nine key performance indicators and explanations for why they might matter to your [...]

Receipt from Wells Fargo

Your Customers: A Near-perfect Recruiting Target

They are the perfect recruiting target because these prospects are currently employed (i.e. passives); they are diverse; it costs almost nothing to get a recruiting message in front of them and best of all; and they already know and like your company and its products. These perfect candidates are your customers. Even though customers are [...]

I'm coming Nemo!

117 Funniest Creative Job and Recruitment Ads

Many employers when advertising their roles end up falling into the trap of regurgitating their PD into a shortened (and much less informative, though equally as dry) job ad that does little to attract a prospective employee let alone market their company. It’s important to remember that if you’re spending all this money on recruitment [...]