Category: Recruitment Marketing

That cringe you're feeling is cultural, and entirely normal.

Recruitment Branding: Australia’s education sector

Recruitment branding is an issue each organisation needs to examine, but taking it to a grander scale, how would you brand an entire sector of Australia’s economy in China? International education is a major sector for Australia’s export income, generating more than $18 billion in 2010, though after years of growth, this figure has stagnated [...]

NO ACANC? I thought there was going to be ACANC!

The Health & Community employment gap

Health and community care roles set to soar – but can we fill the gap? It would appear the face of the usually under-funded and tightly resourced healthcare, community and social sector is changing. The Federal Government recently announced plans to increase the salaries of community and social workers by an average $12,000 per year, [...]

$$$ocial Media

LinkedIn = CashedUp, according to Forbes

Financial reports from LinkedIn last week showed that the corporate social networking sector is growing, and quickly. Year to year figures showed 105% growth in LinkedIn’s quarterly earnings, to US$167.7 Million. Not shabby in the slightest. But from a Recruitment Marketing point of view, the leap was even more apparent, with these revenues increasing by [...]


Benefits of Using Social Media as a Recruitment Tool

Social media has a lot of potential uses for your company. You can use it as a tool for delivering customer service, or as a method of sharing deals and news about your business. You can also use it for recruiting. Social media recruiting has quickly changed the way that companies find new employees, taking [...]


How to Use Twitter for Recruitment

Twitter may be an overhyped pseudo-chatroom, but it does have some amazing uses. Twitter allows you to get real time news results instantly, follow those you look up to, get updates on the latest changes in technology, and it can help you with the recruitment process. Using Twitter for recruitment can be time consuming in [...]

Do Not Hire: Men who are up all night matching their monitor to their cuffs.

CAN your new recruits last the distance?

Simple rules for avoiding a ‘bad hire’ In the age of high staff turnover trends, there is no denying that the cost of recruitment is a point of discussion in most organisations. However, failing to get the process right the first time is a price that is often overlooked. With the real cost of a [...]

Take those nerd glasses off & you've got S Club 7.

Do you stereotype your candidates? Maybe You Should.

Q. When is stereotyping candidates for your latest role a useful and valid tool, rather than a practice that puts you at risk of all manner of legal and ethical issues? A. When you’re strategising your recruitment advertising campaign. The necessity to stereotype in advertising your vacancies is due to the same basic limitation that [...]

Employment Office Director Susanne Mather

Recruiting Sales Staff – do you need to like your employees?

Across the board, employers and recruiters know that one of the most difficult job types in terms of recruiting is Sales. The challenge spans across so many industries – health, real estate, finance, travel, hospitality, business services – and it appears there is a major shortage in Australia of talented Salespeople who are willing to [...]


Recruitment Branding

What is Recruitment Branding? Is it the same as Employer Branding? Employer Branding is a term most businesses use, well aware that their real “branding” goes beyond the use of logos, colours and above-the-line advertising, and to the heart of what the organisation stands for in the eyes of all of your key stakeholders, from [...]


Recruitment marketing successes of 2011

As we head to the end of the year, Employment Office have decided to take a quick look at some of the highlights and recruitment marketing successes of 2011. Human Capital magazine’s 2011 study of more than 600 Australian owners and decision makers of small to medium businesses found that almost 4 in 10 businesses believe [...]