In this video from Siemens, Global Head Road and City Mobility IT, Nils Schmidt, explains the purpose of public transport is not just providing buses, but getting people smoothly from ‘A’ to ‘B’. When explaining his position, Nils states that his job is about contributing and making a difference to society in something that is needed. IT is an avenue through which he can provide solutions to make public transport “a little bit better.” This small shift in perspective makes a huge impact in the way he conducts day-to-day business.
“This brings IT to life, it makes it fun. This gives me the energy to do what I love.”
Developing a meaningful purpose for organisational positions can give your employer value proposition a competitive edge.
Has your organisation crafted a meaningful purpose in your job listings to attract talent? Let us know in the comments below.