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Accor’s new identity: Bringing augmented hospitality to life

In Accor’s 2019 Historic Year video, they share their fresh and inspiring approach to hospitality, “We are becoming today augmented hospitality lifestyle operators.”

“Switching from transactional to emotional. From functional to experiential.”

As Accor states, “Over the past 6 years, Accor has carried out a major shift and achieved a tremendous transformation. In 2019, we wrote a new page in the Group’s history as we brought Augmented Hospitality to life through the guest-engaging promise ALL – Accor Live Limitless.”

This video is a powerful example of inspriring both current and future talent, and consumers alike.

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