Trends reveal video is becoming an increasingly crucial recruitment marketing strategy. And rightly so. If a picture is worth a thousand words, video is worth a million and more! Here’s how one Indigenous organisation is using employee profile videos to attract top talent.
As we’ve shared, employee profile stories are the best way to build your employer brand and speak directly to candidates. Candidates are far more likely to read, connect with, and trust real stories from your employees than any of your other content. Stories allow them to gain insight into your organisation’s roles, opportunities, challenges, as well as the type of people they could potentially be working with. With this in mind, employee profile videos can comprise a powerful component of your overall recruitment marketing strategy.
Danila Dilba Health Service is an Aboriginal community-controlled organisation providing culturally-appropriate, comprehensive primary health care and community services to Biluru (Aboriginal and Torres Strait Islander) people in the Yilli Rreung (greater Darwin) region of the Northern Territory. The organisation features a range of video profile stories from their people on their careers website.
The employer branding work Danila Dilba have done recently won them the 2018 AHRI Stan Grant Indigenous Employment Award! (Read our exclusive interview with Danila Dilba’s CEO and HR Manager.)
One of their videos centres on Jenon, Senior Project Officer for Tackling Indigenous Smoking.
“I chose Danila Dilba because I grew up here. I see what is going on in our community with our people, and I knew I could make a difference. It’s a very multicultural workplace. We have lots of Aboriginal Torres Strait Islander workers and we also have people from overseas, and people from different age groups. It’s a great reflection of what Darwin is like.”
Jenon’s role involves educating people about the effects of tobacco smoking, including the health, financial and social impacts while supporting people to quit through both individual and one-to-one services. Her team provides tailored support, intervention, motivation interviews and strategy development for people to reach their health goals.
“We have a wide range of skill sets that complement each other. We have that support when we come to work. We also know what each others’ strengths are and can call upon one other to help out.”
“That makes it easy to come to work. It’s like being at home!”
Does your organisation use employee profile videos? Get in touch to discuss opportunities to feature your organisation.