Employer Branding FeaturedDoughnuts, tacos and employer branding: Why hiring is a game of quality, not quantityJames Ellis11/09/202011/09/2020 by James Ellis11/09/202011/09/2020What do doughnuts and tacos have to do with employer branding? Well, as it turns out, you may be accidentally applying the wrong marketing and
Employer Branding Featured Talent engagementWhat happens to candidates you don’t hire? Turn engaged candidates into advocatesJames Ellis17/05/201926/08/2020 by James Ellis17/05/201926/08/2020So you’re hiring. You collect 100 applications and hire one person. This means 99 people didn’t get the job. For some, it may be tempting
Employer Branding FeaturedThe Great Divide? Integrating your consumer and employer brandsJames Ellis12/04/201913/04/2019 by James Ellis12/04/201913/04/2019Do your consumer brand and employer brand exist in two separate dimensions? Fostering relationships between your employer branding and marketing teams and integrating your people
Employer Branding FeaturedWhat’s your employer brand DNA? The secret to bringing your EVP to lifeJames Ellis22/02/201922/02/2019 by James Ellis22/02/201922/02/2019Your logo and tagline aren’t your brand! Once you’ve established your employer brand and EVPs, here’s how to live and breathe it. If you ignore