How to write a great employee value proposition (EVP)
Many organisations pour time and effort into creating a consumer value proposition but forget about what they can offer their people. Your employee value proposition
Author : Victoria McGlynn
Employer branding gone wrong and how to fix it
Before diving headfirst into creating your employer brand, beware of the common pitfalls and know the best strategies to avoid them. A few simple solutions
Uber: attracting talent through career progression opportunities
Uber attracts talent in Australia and New Zealand in a concise, eye-catching recruitment marketing video. Three of their people share their experiences of career progression
Common myths about employer branding busted!
Your best organisational advantage is your people. Organisations that develop reputations for being great places to work through effective employer branding have the best chance
Which top companies are promoting parental leave benefits as an attraction strategy?
In today’s candidate-driven market, competition to attract and retain top talent is fierce. Offering flexibility, good work-life balance and parental leave programs are attractive benefits
Employer branding vs. recruitment marketing
Do you understand the distinction between employer branding and recruitment marketing? Know the difference and utilise them together to attract the best people! Abigail Horne,