There are countless ways to structure videos to engage with your talent demographic. One way is to showcase your organisation’s values! Aveo’s beautiful video on their careers page highlights their core values to connect and engage with potential candidates.
Australian property and investment group, Aveo, manages, invests, and develops property with a focus on retirement village ownership and management. Their video begins with a powerful opening line from their Executive Director & Chief Executive Officer, Geoff Grady, that immediately captures attention.
“I love my job, it’s the best job I’ve ever had. And I’ll tell you why.”
Grady discusses how they are leading and reinventing their industry. He explains how they care for all their stakeholders, including their people, and how they do it with respect.
Aveo’s goal is to attract candidates with shared values, which is they they introduce these to new employees when they join.
“The most important thing for us is to get staff who subscribe to our values. But over and above that, it’s really about educating people on where we want to get to (our vision), why we’re doing that, (our mission), and how we’re going to do that. Being kind, being careful, and doing it all with respect.”
With Geoff as the primary focus and narrator, the video also showcases a range of staff and customers in attractive, modern facilities, creating an overall image of an inviting place to work. The calm, relaxing music aligns with their overall brand and values.
The video concludes with text to reinforce their values of, “kindness, care, and respect.”
How do you communicate your organisation’s mission and values to prospective candidates and new hires? Let us know in the comments.