Selling the country, not just the workplace
Intuit certainly doesn’t limit their scope when it comes to recruitment marketing and talent attraction! The Aussie accounting software company cleverly appeals to an international
Category : Featured
A job is not a fast-moving consumer good
Let’s say you’re a fast-growing company. Maybe you’ve just gotten a new round of funding and you’re hiring for a few newly-opened positions. You put
SmartDreamers launches free educational tool for recruiters interested in recruitment marketing automation
Have you ever wanted to streamline and automate certain aspects of your recruitment processes? SmartDreamers recently launched SmartDreamers Academy, a free educational tool to help
Optimising your recruitment process by creating candidate personas
You may be familiar with creating customer profiles. But what about candidate profiles? To attract the right candidates, recruiters need to know who they are, and
Atlassian’s $%#@ing awesome values video
Atlassian strategically narrows their target talent market through language in their values video. Atlassian is an Australian tech company that delivers software products to a
The Great Divide? Integrating your consumer and employer brands
Do your consumer brand and employer brand exist in two separate dimensions? Fostering relationships between your employer branding and marketing teams and integrating your people