Recruitment Marketing Magazine Contributors

Recruitment Marketing Magazine shares insights from a range of knowledge contributors. Get to know our contributors, and click on the links to read their articles.

Abby Cheeseman

Abby is a co-founder and CFO for Skill Scout, an organisation helping organisations bring their workplaces to life through video.

Learn more about bringing jobs and company culture to life on video, and insights from filmmakers Abby and Elena on the Skill Scout blog. 

Amy Cotterill

Amy Cotterill is the Global Talent Acquisition Lead for Xref, a leader in online referencing checking. With seven years of recruitment industry experience under her belt, she has led teams and hired talent across multiple roles, regions and seniority. Currently, she is responsible for the global talent acquisition function at Xref, which she has built from the ground up. She is passionate about creating the best candidate and employee experience and enabling human connection. Amy is also a keen diver, taking any opportunity she can to jump under the waves with sharks and other beautiful marine life.

Adrian Cernat

Adrian Cernat is the CEO and founder of SmartDreamers, a platform that helps companies reach more, better candidates in record time by automating recruitment marketing activities to accelerate online talent acquisition. SmartDreamers was founded in 2014 and currently operates in Europe, the US and the APAC region.

Andrea Davey

Andrea Davey is CEO for Scout Talent Group,  a recruitment software and services company with 80 employees across Brisbane, Melbourne, Sydney, Vancouver and Aukland. She is passionate about helping organisations attract and recruit the best talent through specialist services such as advertising, shortlisting and selection, employer branding and recruitment software. Connect with her on LinkedIn.

Andrew Kimmell

Andrew Kimmell is co-founder and CMO at TextUs (www.textus.com). At TextUs, Andrew has created a leading brand for modern business communication, where a growing number of industries are using text messaging to reach customers and prospects. The 10-digit phone number is being reborn as a high-value business tool, with texting leading to meaningful conversations, authentic relationships and real-time responses. In addition to founding TextUs and Rage Digital, Andrew served as a creative director and designer for Boulder-based duo 3OH!3, co-founder of The Receptionist for iPad, creative director and designer for Orbotix, and graphic designer for Rage Unlimited.

Aris Apostolopoulos

Aris Apostolopoulos is a faithful follower of the eLearning mentality, and a cosmonaut in orbit around the latest trends in the eLearning solar system. After multiple, around-the-eLearning-universe tours, his spaceship has landed on TalentLMS. This is where he publishes articles related to eLearning, the continuous learning philosophy, as well as posts on the latest industry news and trends.

Bruce Mackenzie

Bruce Mackenzie is the Founder and Managing Director of Humanforce– a leading global workforce management solution. Humanforce operates through seven global offices and today half  a million people will clock into work on their system. Bruce’s success stems from his drive to make work exceptional. Beyond Humanforce, Bruce is President of the North Sydney Chamber of Commerce, President of the East Sydney RAC, Vice President of Australian Business Industrial, Member of Sydney First and a State Councillor of NSWBC.

Christine Alexy

Christine Alexy is a professional writer focused on motivational psychology and leadership development. After 15 years of  IT network engineering, Christine re-invented her career when she graduated with honours from Penn State University with a BS in Business Leadership and IT/Security and Risk Analysis.

Dovetailing her professional leadership experience, she is a ghostwriter and researcher for top business leaders and a popular blogger. Christine has supplied extensive research and writing for Steve Van Valin, CEO of Culturology, helping him author a manuscript on purpose and meaning at work. She also ghostwrites high-level content for the HR industry related to ethics and organisational culture. A staunch proponent for meaningful and innovative leadership for today’s multi-generational workforce, Christine regularly shares her insights through her Thought Leadership Thursday blog posts on LinkedIn, @Serve2LeadLyceum on Twitter, and Leadership Lyceum.

Carly Green

An experienced and commercially-focused HR and Talent Professional with a career footprint across SME’s and large enterprises spanning multiple industries, Carly is currently involved in an eleven-year strong love affair with hospitality. She has ever-growing passion for employer branding, the world where HR and marketing meet and all things talent and attraction. Wearing many hats across her 13 years in recruitment, she has a strong foundation in the generalist HR world and experience providing operational HR service delivery, strategic HR business partnering and HR project management. Carly currently specialises in talent resourcing and acquisition and is a HR Marketer & Wordsmith and Employer Brand & EVP Enthusiast.

Chelsie Hastings

As the Head of HR at PageUp, Chelsie Hastings draws on over a decade of experience in strategic talent management across a range of leading organisations.

Col Levander

Col has worked in the recruitment industry for nearly 30 years with 8 years specifically in technology consulting.  He has worked with boutique, national and global organisations, successfully established 4 staffing agencies, lived in 5 cities, 3 states and travelled extensively across the Asia Pacific region, delivering recruitment and technology solutions. Col is a subject-matter expert on compliance, awards, pay rates and assisting clients to achieve speed to market & efficiencies to protect their businesses. Col lives on the Sunshine Coast with his family and manages a global team of specialists.

Callam Pickering

Callam Pickering is an Economist at the Indeed Hiring Lab with a focus on Australia. Previously he was an economist at the Reserve Bank of Australia focusing on household spending and house prices. He also worked as the economic editor at online publications the Business Spectator and Eureka Report where he covered economic issues relating to Australia. Callam earned a Bachelor of Economics and Accounting from Monash University.

Celeste Sirin

Celeste Sirin is the Managing Director of Employer Branding South Africa, a consultancy that focuses on assisting companies to build and market their employer brands in order to attract, engage and retain talent. Having worked within the recruitment industry for many years, running her own recruitment marketing and response management agency, she has first-hand recruiter knowledge, having to recruit best-in-class talent across various industries. A recent contract saw Celeste engaged with the SA Team of Universum Global, a data-led employer brand research company, in sales, facilitation and marketing to national and multinational key accounts. Celeste’s mission lies in defining and driving the essence of employer branding and the fundamental importance of companies adopting it as a business imperative.

 

Dayne Nash

As Chief of Staff, Dayne is responsible for driving strategic initiatives across the organisation on behalf of the CEO and Leadership team. Having Joined PageUp in 1999, he has over 19 years experience in HR technology including all phases of design, build, sales, implementation and training.

Elena Valentine

Workplace Filmmaker and Design Researcher, Elena Valentine spends her days leading the team at Skill Scout to bring jobs and company culture to life on video. As CEO, Elena wears many hats, but really geeks out on: new media (360, VR, POV videos, silent storytelling), and building Skill Scout’s diverse workforce!

She was recently named “HR Superhero of the Year” by the DisruptHR Chicago community. She’s also the founder of Mezcla Media Collective, an organisation that provides opportunities for female filmmakers of colour to connect, partner, and build their skill sets as leaders and storytellers.

Elzette Fourie

Elzette Fourie is a Recruitment Communications and Advertising specialist based in Cape Town. With more than 15 years’ experience in the recruitment advertising industry in South Africa and the UK, her strengths lie in creating advertisements, and social recruitment advertising and targeting. She has strong media relationships which allow her to negotiate the best deals for her clients’ campaigns. Elzette stays effortlessly up to date with the latest trends because of her inherent interests in communications, community and recruitment. Catch her Mondays 4pm – 5pm SAST with co-hosts Tim Barry, Vanessa Raath and Wesley Madziva on the #JobAdviceSA Twitter Chat.

Gabrielle Gardiner

Gabrielle Gardiner is a Manhattan-based writer who is passionate about sharing her insights to empower recruiters and job seekers to succeed. She specializes in creating content with actionable tips about professional development, most recently for websites like LiveCareer.

Hannah Goldenberg 

Jacynta Clayton

James Ellis 

It’s possible that the stories are true and that a radioactive recruiter bit born-marketer James Ellis years ago. All we know is that James Ellis has become a well-known podcaster, writer, speaker and consultant in the growing employer brand industry. He’s done everything from putting a public Fortune 1000 brand on his back to building a 19-person employer brand activation team within the biggest recruitment marketing agency in the world. What drives someone to write, podcast, speak and work so obsessively towards revolutionising the recruiting and talent industry? Coffee. Yes, he would like another, thank you. (Listen to thetalentcast.com podcast here!)

Jane Bianchini 

Jane Bianchini is the Founder & CEO of Alcami Interactive, an online, data-driven video interviewing platform promoting Diversity & Inclusion and minimising bias in the recruitment process for positive impact. With more than 20 years’ experience in the IT/HR/Recruitment industries, Jane has held senior executive positions in large organisations and SMEs across the Asia Pacific. She is well known for her courage, resilience and boundless positive energy.

Jay Munro

With more than 15 years of experience in the recruitment industry, Jay Munro has worked in a variety of roles in agencies and job boards, from consulting and recruiting, through to leading the product development of new sourcing technologies. As the Head of Career Insights with Indeed, Jay pairs platform data with industry trend analysis to share Indeed’s story and bring the value of the company’s programs and solutions to life.

Jeannette Borg

Jeannette is the Founder of Your Virtual CMO; an on-demand marketing and branding consultancy for SMBs  in Australia. Over the last 20 years Jeannette has worked extensively in the recruitment sector; with recruitment agency startups through to multi-nationals, and with in-house recruitment and talent acquisition professionals to develop and deliver marketing strategy.

With experience in marketing across mainstream media campaigns through to digital marketing campaigns across industry sectors including Recruitment, HR, Tech, Healthcare, Management Consulting, Events, Hospitality and Gaming.

Working with Recruiters is her sweet spot; collaborating with highly driven entrepreneurs and founders to amplify their brands, and bring them to life!  Connect with Jeannette Borg on LinkedIn here. Follow Your Virtual CMO on LinkedIn here.

Jonathan Mamaril 

Jonathan Mamaril is a Director with NB Lawyers, the Lawyers for Employers, leading the Employment Law and Commercial Law teams. Jonathan assists employers in mitigating risk and liability and advises clients on all aspects of Employment Law. His focus is on being practical and providing value for clients through education and training to help them avoid headaches in the first place; and when a problem does occur, to deal with it properly so it doesn’t become a larger, more litigious problem. 

Karina Guerra

Karina Guerra heads the marketing team at Xref, a leader in online reference checking present globally. She holds an MBA from UTS and has experience managing teams across multiple regions. Karina currently directs a multicultural team that promotes compliant HR technology and automation. She is a true believer of digital transformation and loves utilising the power of the internet to reach people.

Kaye Evans

With a career history of over 20 years in the marketing sector working for some of Australia’s top ad agencies, Kaye launched her own copywriting business, KK Productions, in 2014.

Her client list includes Australia’s largest retail travel outlet, the world’s largest insurance company and one of the country’s top retail stores; she has also written content for a variety of other sectors from recruitment, real estate and educational organisations to health and service-oriented industries. Kaye’s writing experience spans the full gamut of advertising and marketing copy. When she is not immersed in the world of writing, she loves reading, travel and bushwalking with her husband and dog, Barney.

Kirk Peterson

Kirk Peterson is the founder and Managing Director of Performance Shift. He is a renowned thought leader with over 30 years’ experience in leadership, business strategy, and people management, along with a history of playing with, and coaching high-performance sporting teams.

Performance Shift specialise in creating High Performing Individuals and High Performing Teams.

Lisa Colella

Lisa Colella is the Founder & Chief Strategist for Truist, a boutique Talent Brand strategy, coaching and advisory firm whose mission is to help companies and people experience their true potential in both numbers and spirit. As an award-winning Recruitment Marketing practitioner, consultant and thought leader, she has helped many mid to enterprise level companies transform their top talent attraction and retention capabilities. She also enjoys coaching individuals who aspire to start or advance their careers in this ever-growing profession. For focused strategy, consulting, or advisory services related to the topic of this article contact Lisa at lcolella@wearetruist.com.

Mike Parsons

Mike Parsons is the head of brand activation (Asia Pacific) for the world’s largest and longest running employer branding specialists, Universum. Based out of the regional HQ in Singapore, Mike and his team take a data-driven approach to building and maintaining the brands of many of the region’s most attractive and progressive employers – from local champions to multinational giants.

Marion Robinson

Marion is responsible for spearheading global growth for PageUp in all its forms. She provides strategic direction across PageUp’s client advocacy, partner alliance, marketing and brand-building programs, ensuring total alignment between them so as to deliver on the PageUp growth strategy. Leveraging a wealth of experience in client management roles across a range of industries including Banking, Human Resources and IT, Marion understands the daily people challenges of our clients first-hand. Her experience ranges from sales and marketing, change management, consulting and people development.

Meagan Michaels

Meagan is a book worm, house-plant killer and Employer Brand Leader at Bupa A&NZ. She has worked agency-side and in-house in employer branding and marketing for some of the world’s biggest brands. From the experience she gained living and working in Australia, Sweden, and the UK, Meagan is a passionate believer in the power of words and knows a thing or two about strategy and creative problem-solving.

Nicole Dorskind

Nicole Dorskind leads ThirtyThree’s North American operation, where she empowers Fortune 500 companies to effectively connect with talent through engaging and inspiring marketing and communication strategies. From global investment banks and professional service firms to technology and healthcare organisations, Nicole and ThirtyThree have transformed the way their clients engage with talent, aligning the people strategy to the larger organisation’s strategy and delivering tangible value to the bottom line. Connect with her on LinkedIn.

Natasha Scott

Natasha Scott is an Account Manager and Learning Services Specialist for Scout Talent. She has certifications in Learning Management Systems and extensive experience supporting clients with Scout Learning. In her current role, she delivers tailored solutions, training and support for users of Scout Talent’s recruitment software products and services. With a background in business development and account management, she is passionate about building relationships, developing learning cultures and getting the best value for clients.

Nikita Thorne

Nikita Thorne is an Oxford-based digital marketer and writer. After completing a BA (Hons) in English Literature and Film & Theatre from the University of Reading followed by a six-month internship in marketing, Nikita has been travelling the world.

While temping as a Content Producer at Employment Office in Brisbane, she gained expertise in recruitment marketing, writing articles and coordinating webinars on multiple recruitment marketing subjects.

Paul Wolfe

Paul Wolfe is SVP, Head of Global Human Resources at Indeed, the #1 global search engine for jobs. He has over 15 years of experience as a human resources executive having served as a VP and SVP in a number of well-known companies, including Match.com, Orbitz, Conde Nast and Ticketmaster. His specialties include talent acquisition and management, succession planning, performance management, and leadership development.

Ricky Fritsch

Ricky Fritsch is the Managing Director of Indeed for Australia, the #1 global search engine for jobs. He oversees Indeed’s strong momentum in the marketplace and finds ways to accelerate their revenue growth.

Fritsch has been in the recruitment industry for 11 years, the last 8 of them being the Senior Director of Sales in the US. His speciality lies in leading businesses at Indeed, most recently the sizable Enterprise Sales Business on the East Coast (US), and building and growing relationships with F1000 companies. One of Fritsch’s biggest achievements is being named Indeed Head of Sales for ANZ.

Roberta Matuson

Roberta Matuson, The Talent Maximizer® and President of Matuson Consulting, helps organizations [sic] achieve dramatic growth and market leadership through the maximization [sic] of talent. She’s the author of four books including the newly released, The Magnetic Leader. Sign up to receive her free newsletter, The Talent Maximizer®. Follow her on Twitter.

Raj Mukherjee

Raj Mukherjee, Senior Vice President of Product at Indeed, drives global product vision and strategy with the Senior Leadership Team and leads day-to-day operations of the global product team. Prior to joining Indeed, Raj was Senior Vice President of Product at GoDaddy, helping their 14 million customers build successful businesses online. He has significant experience with SMB customers and led multiple successful acquisitions for the company. He also worked on the Enterprise Platform team at Google and led Product Management for Domains for Google Apps and Google Drive for enterprises. He was also Sr. Product manager for the Online Services division at Microsoft.

Rebecca Skilbeck

Rebecca Skilbeck is the Head of Customer Insights and Market Research at PageUp. Her areas of expertise and passion are business intelligence: gaining actionable insights from organisational and market data, and thought leadership: what are the trends and ideas shaping the fields of HR and technology. Rebecca has over 20 years of experience as a research analyst in a career that has included academia, strategic consulting and equity investment. She is the author of numerous white papers on talent management. 

Steve Van Valin

Steve Van Valin is CEO of Culturology. He is a culture-shaping strategist and innovation expert. Steve works with leaders who believe a healthy engaged culture is their key to unlocking a competitive advantage. Steve played a key role in shaping multi-media shopping leader QVC’s collaborative culture, creating a remarkable customer experience and brand. QVC grew to over $10 billion in annual revenue with that philosophy. Steve has over 25 years of experience developing winning culture and innovation strategy with clients including SAP, Boeing, NASA, Lincoln Financial Group, and The Philadelphia Phillies.

Scott Wintrip

Scott Wintrip is the author of High Velocity Hiring: How to Hire Top Talent in an Instant, named a must-read book by SHRM’s HR Magazine. Over the past 19 years, Scott has led the Wintrip Consulting Group, a global consultancy that has helped more than 22,000 organisations build talent-rich companies that have eliminated their hiring delays forever. For five consecutive years, Staffing Industry Analysts, a Crain Communications company, awarded Scott a place on the “Staffing 100,” a list of the world’s 100 most influential leaders. He’s also a member of the Million Dollar Consultant Hall of Fame and was inducted into the Staffing 100 Hall of Fame.

Tamara Grigg

Tamara is an experienced marketing strategist who loves helping businesses build streamlined sales and marketing operations that deliver results. Tamara has spent 20 years honing her craft; promoting avant-guard performance art in London, building loyalty programs and wow events for Mercedes-Benz and attracting international students to Australia’s higher education programs. Once a customer of VideoMyJob, Tamara was so impressed with the product and its market potential that she now helps this growing Melbourne start-up enable recruiters and talent professionals the world over to make better connections with video.

Tracey Parsons

At every intersection of the talent revolution, Tracey seized opportunities to push innovation and be the change agent. Tracey is the President at Parsons Strategic Consulting, a consultancy at the intersection of employer brand, recruitment marketing and systems to create delight for talent and brands. Tracey has extensive experience in talent strategy, social recruiting and marketing, thought leadership, brand development and consulting at companies like SmashFly, TMP Worldwide, and her own startup, CredHive. She’s also been a contributing writer at SmashFly, her own blog, Work it Daily, and Social Media Explorer.

Tanya Williams

Tanya Williams is the pink-loving, sparkly Chief of Everything at Digital Conversations. She wears many hats; entrepreneur, best-selling author, digital trainer, and she is a Social Amplification Specialist with over 20 years’ marketing experience. She works with recruiters to uncover the hidden gold in their existing assets, find ways to leverage every moment of your digital marketing without increasing your marketing budget and amplify your internal champions to increase your visibility. Her goal is to make the hero in your industry sector.  She has a simple, no-tech-talk approach and thrives working with established recruitment companies to tap into the opportunities they might miss, using practical & relevant tactics to drive business outcomes.

Vanessa Pigrum 

Vanessa Pigrum is CEO of Cranlana Centre for Ethical Leadership, an independent, not-for-profit organisation dedicated to developing the ethical decision-making skills of Australia’s leaders. Vanessa shapes the strategic direction of Cranlana Centre and leads a diverse and ambitious team in its work to build a better society by strengthening critical reasoning and moral courage in business, community and government leadership.

Vanessa Raath

Vanessa Raath is determined to bring the “human element” back into today’s recruitment process. With more than 10 years’ experience in the recruitment industry, she is currently in an in-house recruiting role which allows her to focus on her passions for employer branding, tech sourcing and social media marketing. She loves presenting about these topics and sharing her knowledge and experience with others. She co-hosts South Africa’s longest running Twitter chat, #JobAdviceSA, helping youths construct CVs, improve their interview skills and find jobs. Connect with her on Twitter and Instagram, @Van_Raath