Restructuring your interview process strengthens your reputation and enhances brand identity.
Your employer brand not only extends through your organisation’s website copy and social media presence, but right through the interview process. Having a smooth, engaging interview process will endear you to candidates who could potentially become your biggest brand ambassadors, succeed in the role, or apply again in the future.
Strategic Sourceror recommends starting this process by revitalising the careers page on your website. This is the perfect place to highlight your organisation’s mission, values, and voice through content, logos and images. Promote your highest performers and offer profile stories to give potential candidates insight into the requirements, skills and personal attributes suited to the role.
When implementing this strategy, ensure your employer brand is authentic and consistent.
The next step is to improve your interview scheduling process:
“A complicated interview schedule and slow response times can lead applicants to develop a negative perception of your [organisation]. Companies have taken note. Many are already leveraging new tools to speed up their processes and make interview scheduling simpler.”
For example, PwC has drastically reduced the time it took to arrange candidate interviews from an average of six days to one day. They did this by simply using an online platform that enables clients to schedule interviews themselves.
Good communication and an efficient interview process keeps candidates engaged and feeling valued, which reflects positively on your overall employer brand.
Consider trying new interview questions, tailoring them in a way that provides insight into your organisation’s culture, values, and mission. Also ensure consistency. Everyone involved should be across the position requirements and duties. Clear, relevant questions will ensure the right person is placed in the right role.
Last but not least, create a great interview environment through preparation and giving yourself enough time for each appointment. Make your candidates feel valued by not rushing them and cover all your bases during the conversation.
A great interview environment reflects a great work environment.
What strategies have helped your organisation’s interview process run more smoothly? Tell us in the comments.
Source
Optimising procurement’s brand for the interview process
Strategic Sourcerer