EVP taglines from world’s most attractive employers

An employee value proposition (EVP) consists of one core statement (EVP tagline), plus additional statements about what benefits your organisation offers to employees and what differentiates you as an employer.

An effective EVP can be used to engage your current staff and attract high-potential candidates to join your organisation.

Your EVP tagline should pack a punch! Karim Ansari reporting for Link Humans shares a few great examples from some of the world’s most attractive employers.

Use the following EVPs from the world’s most attractive employers as inspiration for your organisation to create its own.  

ABB: It begins with you.

Allianz: A home for those who dare.

Amazon: It’s still day one.

Apple: Do your life’s best work here. With the whole world watching.

Australia Post: We’ve got a big history. Be part of our future.

Burberry: Protect, Explore, Inspire.

CA Technologies: Bring What You Bring.

Cisco: Connect everything. Innovate everywhere. Benefit everyone.

Citizens Bank: Maximize Your Impact.

Dell: You thrive, We thrive.

Ericsson: Change the world with us.

EY: Start today. Change tomorrow.

Facebook: Do the most meaningful work of your career.

GE: Imagination at work.

Google: Do cool things that matter.

Groupon: We’re changing local commerce on a global scale.

IBM: Do Your Best Work Ever.

King: Seriously Playful.

LEGO: Succeed Together.

L’Oreal: A thrilling experience, a culture of excellence.

Merck: Invent. Impact. Inspire.

Microsoft: Be the one who empowers millions.

Nike: We lead. We invent. We deliver. We use the power of sport to move the world.

Salesforce: Meaningful work and the ability to get it done, with good people in a good environment, and being fairly recognised and rewarded for it.

Shazam: Help create magic for over 100 million users.

Siemens: We make real what matters.

Southwest Airlines: Welcome on board the flight of your life.

SUEZ: Join the resource revolution.

thyssenkrupp: engineering. tomorrow. together.

Unilever: A better business. A better world. A better you.

Walgreens: At the corner of ideas and action.

Which is your favourite, and why? Share your thoughts in the comments.  

Source

30 Employer Value Proposition (EVP) Taglines from Leading Employers

Karim Ansari

Link Humans