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How Alex Fraser and Hanson attract passive candidates

In this video, Hanson Southern Region and Alex Fraser Group share the success of their first Women Driving Transport Careers program. In their recruitment campaign, they attracted passive candidates who weren’t actively looking for a role in the industry. 

In today’s candidate-driven market and with the future of work constantly evolving, a number of industries are facing tough recruitment challenges – particularly the driving industry. But with smart recruitment advertising, attraction strategies, and screening processes, it’s possible to secure the best talent.

That’s what Jeff Burns HR Manager for Hanson Southern Region and Alex Fraser Group achieved through the success of their first Women Driving Transport Careers program. They managed to attract and recruit female drivers who were not necessarily considering a role in the industry, offering a free 4-week training program of theory and practice driving training, with payment from day one and permanent full-time employment.

If you’re in need of skilled professionals, we recently shared an article about why offering training and becoming an equal opportunity employer works.

 

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