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Why is this the most important trait of a leader?

Motivational speaker and author of internationally best-selling book Start with Why Simon Sinek shares his take on the more important trait of a leader.

Is it vision? Charisma?

“I know plenty of great leaders who aren’t Steve Jobs visionaries,” says Sinek. “I know fantastic leaders who don’t have charisma… We’re surrounded by overwhelming forces every day of our lives pushing us to play the finite game. The pressures are overwhelming. It takes unbelievable courage to put the important over the urgent.”

 

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