Optimising your recruitment process by creating candidate personas
You may be familiar with creating customer profiles. But what about candidate profiles? To attract the right candidates, recruiters need to know who they are, and
Tag : talent attraction
Atlassian’s $%#@ing awesome values video
Atlassian strategically narrows their target talent market through language in their values video. Atlassian is an Australian tech company that delivers software products to a
The Great Divide? Integrating your consumer and employer brands
Do your consumer brand and employer brand exist in two separate dimensions? Fostering relationships between your employer branding and marketing teams and integrating your people
Is high turnover good or bad?
Some organisations idealise low turnover rates, believing it is a sign they are hiring good people, paying people well, fostering engagement and creating a positive
Are you engaging your new hires before their start date? You should! Here’s why
Engaged people make a huge impact on your bottom line. This extends to your new hires! Engaging new hires before their start date is a
Xero attracts talent with a shared vision of making the world a more beautiful place
Xero attracts top talent through their Employee Value Proposition (EVP): “Be part of something special – helping small business succeed with Xero. When they succeed,