Employer Branding Featured Recruitment Advertising

This is Accenture: using digital animation to attract top professionals

Accenture’s instantly recognisable, eye-catching global brand is matched by their creative digital careers video.

Instead of featuring interviews with employees, Accenture’s animated careers video showcases colourful words and animations, brought to life by fast-paced electronic music – a surprising and unique twist to typical recruitment videos.

It concisely and effectively communicates Accenture’s impressive global presence and diverse range of clients, which implicitly attracts candidates seeking those types of opportunities. Accenture also fosters candidates’ understanding of their broad service offering by articulating who they are, one of the world’s largest global consulting and technology companies, and how they support clients through the interconnected areas of their business.

Overall, this timeless, attractive careers video is a creative talent attraction tool that unifies their employer brand with their consumer brand.

Related posts

Leveraging local community events to build your talent pipeline

Victoria McGlynn

2018’s top trends for recruiting

Susanne Mather

4 tips to improve remote work for everyone

Jay Munro

Leave a Comment