Are you struggling to attract or retain talent in your organisation? It may be due to a problem with lack of credibility and authenticity of your employer brand.
Transparency and authenticity about products, services and costs are gaining increasingly visibility. But when it comes to communicating authentically about employee experience, companies still have a lot of work to do.
Latest studies reveal only 19% of employees surveyed felt the public image of their company matched reality, and one third of new employees voluntarily leave their position within the first six months.
Sarah Clayton from Harvard Business Review reports:
Employers who deliver on the experience they promise enjoy better recruitment, engagement, employee advocacy, and retention outcomes.
Their employees are more likely to recommend their employer as a place to work, to post or share praise about their employer online, and to put more effort into their job than is required.
Clayton recommends:
- being true to your organisation’s corporate purpose and values
- aligning promises and delivery
- encouraging current employees to share stories about their experiences
- aspiring to do better.
What are your current strategies for crafting and communicating an authentic employer brand? Share your thoughts in the comments section below.
Source
How to strengthen your reputation as an employer
Sarah Clayton
Harvard Business Review
1 comment
Could not agree more.